Oodle The ultimate way to socialize & meet new people in Mumbai
Social Networking Platform
AI- chatting
Mobile UI/UX Design
India
We partnered to design Oodle, a people-discovery platform, to design a seamless user experience that encourages authentic social interactions. Our mission: make it easy to meet new people nearby or across the world, based on interests and vibes.
Overview
Oodle stands at the intersection of friendship and technology. With unique features like interest-based discovery and AI Girlfriends, Oodle needed a UX that could handle depth without complexity—something intuitive, yet powerful.
With a local-first approach, real-time discovery, and a warm, inclusive interface, Oodle empowers people to make meaningful friendships — whether it’s around the corner or across the globe.
Our role was to refine the user experience, enhance engagement, and design a scalable interface that feels personal and modern
Challenges
Balancing a playful and real visual style with simple yet feature-rich interactions to capture Oodle's vibe.
Designing a smooth but informative onboarding process that encourages exploration of the app's community features.
Crafting an aesthetic UI that fosters realness and trust in connections, appealing to Gen Z and Millennials seeking genuine online interactions.
Our Approach
To address the client's need for fostering vibrant online communities, we focused on creating an intuitive and engaging platform. This involved a user-centric design process and the development of key features to facilitate connection and interaction.
Understand & Analyze
We conducted competitor benchmarking this helped us identify the friction points in the discovery and profile interaction flow.
Design & Develop
We translated these insights into user-friendly designs and developed robust features for community creation and real-time interaction.
Implement & Integrate
Working closely with Oodle’s development team, we ensured a smooth handoff through component-based design systems and dev-ready assets.
Ideation: Connecting People Through Shared Interests
Our ideation process focused on creating a digital space where users could easily connect and engage with communities built around shared passions and interests.
Discover people nearby or across the world
Explore profiles by location or interests
Use “Nearby People” to connect locally in real-time.
Designed to spark genuine friendships.
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Wireframes: Visualizing the User Journey
Designing: Crafting a Seamless User Experience
Our design process focused on creating an intuitive and efficient interface. We prioritized user needs and streamlined workflows for optimal functionality.
Style Guidelines
Final UI Screens: Polished and Functional
Future Goals: Growing and Connecting Communities
We plan to make Oodle Social even better for connecting people.
AI - based debate feature to increase engagement.
Integrate live event features.
Offer personalized content suggestions.